*Research and planning

Research and planning

we looked at several different real media and audiences, which would enjoy our trailer so we looked at different horror genre target audiences and things which would adhere to the horror genre as much as possible. we found out earlier by doing a graph of results that most people who enjoyed watching horror movies and movies o the thriller genre, were teenagers or young adults between the ages of 15 to 25. although this is a generalisation it also depends on the personality of the individual. the real media we researched and looked at were means of broadcasting and publishing, this included cinema, television and books, most of the target audiences enjoyed watching movies the most therefore this was the most effective way of real media.

They informed our thinking about media production by taking part in a survey/questionnaire we produced by ourselves, this survey detailed about their interests in different movie genres, when they watched movies, what media they would watch it on, e.g. television, cinema etc. the most popular was cinema. on top of this we recorded what age groups were interested in which genre as well. we found out that the most popular was action-movies. we took this on board when we were deciding about our trailer during our a2 production, however for our as we didn't have as much of a informed decision, although we decided to do a action-film in our as production it didn't have quite the success that our second media production did. during our as production we simply chose to do the genre by which we would find easiest and action therefore meeting this criteria.

the main primary research we did was survey's and questionnaires but were simple and not very detailed enough to make more informed decisions and conclusions. the questionnaire focuses on different age groups, genre and they're interests to do with movie and the different type of genres they enjoyed seeing. we added this to our decisions based around on what sort of props to include, what genre we would make our trailer and above all, what age rating we would make it available for the target audience to watch.

after the primary research we had to do some secondary research to further back up the evidence we had already found, this included some magazine covers, we researched them, and even had to make our own during our a2 media studies. this gave us further information and helped us more.


it helped us and informed the production by finding out what people though adhered to the action-adventure genre, and by finding this out we could make our trailer more effective by making it suit the wants and needs of our intended target audience. the secondary research was perhaps more effective than the primary research. This was most likely because it went into more detail and we looked at real-life media forms and became more conceptual and understanding of human behaviour.

we employed different qualitative and quantitative research methods during our data process, for example our questionnaire would be quantitative, as we were using and collecting data to measure things, by asking the participants. we also had qualitative methods such as we had interviews with different participants as well. the effectiveness of these methods were very effective as it went into depth about the participants, their behaviour and why they would choose a certain genre of movie over another. and overall we have developed these skills much further at a2 because we went into a lot more detail and depth when we did it at a2, for example we took the results during a2 and made sure to compare it and collect the data and actually add it more frequently.